AL-NSOUR, Iyad. Impact of Saving Accounts’ Prizes on Customer Retention In Jordanian Commercial Banks Using SEM. The Arab Journal of Administration, Cairo, v. 42, n. 4, p. 35–54, 2022. DOI: 10.21608/aja.2022.122765.1208. Disponível em: https://ajajournal.org/aja/article/view/134. Acesso em: 28 dec. 2025.