AJBAN, Rezk. The Impact of Customer Expectations as a Mediating Variable In the Relationship between Perceived Value, Previous Experience,Perceived Reputation and Brand Loyalty: A Field Study on Commercial Banks in Egypt. The Arab Journal of Administration, Cairo, v. 43, n. 4, p. 211–228, 2023. DOI: 10.21608/aja.2021.60235.1041. Disponível em: https://ajajournal.org/aja/article/view/166. Acesso em: 28 dec. 2025.