AZIZA, Hossam. The Effectiveness of Promotional Mix Elements in Achieving Customer Satisfaction in Saudi Mobile Telecommunications Services Companies. The Arab Journal of Administration, Cairo, v. 41, n. 1, p. 23–46, 2021. DOI: 10.21608/aja.2021.150952. Disponível em: https://ajajournal.org/aja/article/view/311. Acesso em: 28 dec. 2025.