ABDEL HALIM, Eman. The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies. The Arab Journal of Administration, Cairo, v. 41, n. 1, p. 345–368, 2021. DOI: 10.21608/aja.2021.29926. Disponível em: https://ajajournal.org/aja/article/view/325. Acesso em: 28 dec. 2025.