FATMA, Bourega. The Impact of a Personal Brand on Consumer Brand Loyalty By Mediate Consumer Attitudes toward Brand. The Arab Journal of Administration, Cairo, v. 40, n. 1, p. 23–34, 2020. DOI: 10.21608/aja.2020.76526. Disponível em: https://ajajournal.org/aja/article/view/331. Acesso em: 28 dec. 2025.