ABDEL AZIZ, Salwa Zaghloul Al-Borai. Employing the Blue Ocean Strategy to Support the Digital Marketing Process in the Light of COVID-19 Pandemic. The Arab Journal of Administration, Cairo, v. 44, n. 4, p. 207–224, 2024. DOI: 10.21608/aja.2021.95913.1155. Disponível em: https://ajajournal.org/aja/article/view/546. Acesso em: 28 dec. 2025.