MAMDOUH, Mamdouh. "The Role of Ethical Marketing Practices for Marketing Communication Activities in Achieving Marketing Superiority: Comparative Applied Study between the Opinions of Customers of Telecommunications Companies Operating in Saudi Arabia and Egypt". The Arab Journal of Administration, Cairo, v. 42, n. 1, p. 203–236, 2022. DOI: 10.21608/aja.2022.223138. Disponível em: https://ajajournal.org/aja/article/view/66. Acesso em: 28 dec. 2025.