AL ABDULKAREEM, Majed A. The Influence of Local Cultural Values in Advertising Content on Consumer Response to the Advertising Message: Field Study on the Saudi Arabian Youth Hostels Association (SAYHA). The Arab Journal of Administration, Cairo, v. 44, n. 1, p. 39–56, 2024. DOI: 10.21608/aja.2021.73307.1079. Disponível em: https://ajajournal.org/aja/article/view/7. Acesso em: 28 dec. 2025.