AL-NSOUR, Iyad; ALSAHLI, Saud. The Brand Involvement as a Mediator Between Sports Sponsorship and Jordanian Audience Behavior: Psychological-Communication Analysis. The Arab Journal of Administration, Cairo, v. 45, n. 6, p. 255–286, 2025. DOI: 10.21608/aja.2025.404536.1897. Disponível em: https://ajajournal.org/aja/article/view/851. Acesso em: 27 dec. 2025.