MUSSA, Mona H. The Mediating Role of Brand Awareness in the Relationship between Social Media Quality and Brand Image: An Applied Study on the Private Higher Education Institutions in Egypt . The Arab Journal of Administration, Cairo, v. 46, n. 1, p. 279–292, 2026. DOI: 10.21608/aja.2022.154227.1303. Disponível em: https://ajajournal.org/aja/article/view/873. Acesso em: 29 jan. 2026.