ISMAIL, Abdelrehim Nader Abdelrehim. The Impact of Stealth Marketing on Customer-based Brand Equity (CBBE): An Empirical Study on Electrical Industry Sector in Egypt. The Arab Journal of Administration, Cairo, v. 44, n. 1, p. 83–102, 2024. DOI: 10.21608/aja.2021.75034.1083. Disponível em: https://ajajournal.org/aja/article/view/9. Acesso em: 28 dec. 2025.