The Proposed Carrying Capacity of Sustainable Marketing of Natural Protected Aria in Egypt Applied to Ras Mohammed Protectorate in South Sinai
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- Carrying Capacity for Tourism, Natural Protectotes, Sustainable Marketing, Demarketing
Abstract
Due to the rarity of its ecological components, which serve as natural marketing components for ecotourism activities, especially diving, Ras Mohamed natural protectorate is regarded as one of the most significant tourist attractions in Egypt and the globe. Because of the sensitive and fragile nature of the ecosystems in the protectorate, the research’s problem, it seeks to propose a methodology that has the least potential negative impact and to adopt the concept of sustainable marketing by estimating the absorptive capacity of tourism TCC to integrate it within the sustainable marketing strategy within the nature reserves sector to maximise the economic and investment return from it, with Its sustainable use an important consideration. Several recommendations were made by the investigation, based on comprehensive sustainable development and Egypt’s Vision 2030.Given the sensitivity and fragility of the components of the Ras Mohammed protected aria environmental systems, the research made several recommendations, the most significant of which was the interest in the natural sustainable marketing. To do this, an appropriate marketing strategy that takes into account the criteria for the best use of ecosystem services according to its absorptive capabilities and takes into account the surrounding environment should be established.
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References
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