The Effect of Digital Leadership on Strategic Improvisation: An Empirical Study on El Araby Group Company
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- Digital Leadership, Innovative، Supportive, strategic improvisation, Vigilance Strategic, Strategic Agility, minimal structures, Bricolage, Organizational Memory
Abstract
The study aimed at studying the effect of the dimensions of Digital leadership on the Strategic improvisation on El Araby group Company, through digital leadership two dimenions innovative, and supportive and through strategic improvisation, five dimenions vigilance strategic, strategic agility, minimal structures, bricolage, and organizational memory.In light of this aim, the research problem summarized in five questions: what is the effect of digital leadership on vigilance strategic?, what is the effect of digital leadership on strategic agility?, what is the effect of digital leadership on minimal structures?, what is the effect of digital leadership on bricolage?, what is the effect of digital leadership on organizational memory?. To achiving its aim, five main hypotheses were developed.This study is based on the inductive approach. The data was collected through a questionnaire that was sent to a random sample of (370) individuals representing job levels in the sector considered, and (362) were returned right, and present results and some recommendations.The study has found that the Digital leadership is directly affected by two dimensions namely strategic vigilance and minimal structures, and Digital leadership is affected partly by the two dimensions namely Strategic Agility and organizational memory, and isn’t affected by bricolage. It also found that the Strategic improvisation is affected partly by the two dimensions of Digital leadership namely innovative and supportive. And present results and recommendations.
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References
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