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2026. The Impact of Social Media Marketing on Saudi Consumers’ Purchase Intention: The Mediating Role of Para Social Relationships and Perceived Credibility An Applied Study on Medium-sized Furniture Companies in the Cities of Riyadh, Jeddah & Dammam. The Arab Journal of Administration. 46, 3 (Jun. 2026), 275–296. DOI:https://doi.org/10.21608/aja.2026.477998.2069.