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The Impact of Social Media Marketing on Saudi Consumers’ Purchase Intention: The Mediating Role of Para Social Relationships and Perceived Credibility An Applied Study on Medium-Sized Furniture Companies in the Cities of Riyadh, Jeddah & Dammam. aja 2026, 46 (3), 275-296. https://doi.org/10.21608/aja.2026.477998.2069.