The Impact of Lean Production Pillars in Choosing Mass Customization Approaches: An Empirical Study. The Arab Journal of Administration, Cairo, v. 42, n. 4, p. 55–78, 2022. DOI: 10.21608/aja.2022.124735.1212. Disponível em: https://ajajournal.org/index.php/aja/article/view/135. Acesso em: 29 apr. 2026.