The Role of Marketing in Achieving Marketing Ambidexterity: Exploratory Study. The Arab Journal of Administration, Cairo, v. 41, n. 4, p. 361–386, 2021. DOI: 10.21608/aja.2021.207068. Disponível em: https://ajajournal.org/index.php/aja/article/view/263. Acesso em: 22 apr. 2026.