The Impact of Product’s Color on Consumer Response to Visual Aesthetics: A Field Study on Consumers in Saudi Arabia. The Arab Journal of Administration, Cairo, v. 40, n. 3, p. 43–60, 2020. DOI: 10.21608/aja.2020.111811. Disponível em: https://ajajournal.org/index.php/aja/article/view/383. Acesso em: 12 jun. 2026.