The Impact of Big Data Analytics Capabilities on Competitive Advantage Applied on “Etisalat Egypt”. The Arab Journal of Administration, Cairo, v. 40, n. 4, p. 337–356, 2020. DOI: 10.21608/aja.2020.131098. Disponível em: https://ajajournal.org/index.php/aja/article/view/469. Acesso em: 10 jun. 2026.