Stealth Marketing.. Is It a Tool to Deceive the Customer? Or for Promotion of Purchasing Behavior? . The Arab Journal of Administration, Cairo, v. 38, n. 4, p. 167–184, 2018. DOI: 10.21608/aja.2018.22442. Disponível em: https://ajajournal.org/index.php/aja/article/view/481. Acesso em: 17 jun. 2026.