The Impact of Customer Empowerment in Enhancing the Marketing Leadership of Telecommunications Companies in Egypt. The Arab Journal of Administration, Cairo, v. 45, n. 1, p. 231–246, 2025. DOI: 10.21608/aja.2024.256767.1573. Disponível em: https://ajajournal.org/index.php/aja/article/view/684. Acesso em: 12 jun. 2026.