International E-commerce Busines Research on Marketing Strategies and Challenges in the Cross-Border E-commerce Sector within the Digital Economy: A Chinese Perspective: Research on Marketing Strategies and Challenges in the Cross-Border E-commerce Sector within the Digital Economy: . The Arab Journal of Administration, Cairo, v. 46, p. 1–12, 2026. DOI: 10.21608/aja.2025.362444.1799. Disponível em: https://ajajournal.org/index.php/aja/article/view/718. Acesso em: 12 jun. 2026.