The Impact of AI Marketing Activities on Purchase Intention: The Mediating Role of Brand Experience (A Field Study). The Arab Journal of Administration, Cairo, v. 46, p. 1–16, 2026. DOI: 10.64190/aja.2026.908. Disponível em: https://ajajournal.org/index.php/aja/article/view/908. Acesso em: 12 jun. 2026.