The Role of Digital Transformation Strategies in Raising the Operational and Marketing Efficiency of Telecommunications Services in the Kingdom of Saudi Arabia: An Applied Study on the Saudi Telecom Company. The Arab Journal of Administration, Cairo, v. 45, n. 2, p. 239–256, 2025. DOI: 10.21608/aja.2023.237426.1527. Disponível em: https://ajajournal.org/index.php/aja/article/view/738. Acesso em: 29 apr. 2026.