The Impact of Online Customer Reviews (OCRs) On Consumer Purchasing Decision. The Arab Journal of Administration, Cairo, v. 45, n. 2, p. 387–404, 2025. DOI: 10.21608/aja.2022.130150.1225. Disponível em: https://ajajournal.org/index.php/aja/article/view/745. Acesso em: 28 apr. 2026.