A Proposed Model of Consumer Cognitive, Affective and Behavioral Responses to Over-the-Counter Drugs Advertisements. The Arab Journal of Administration, Cairo, v. 45, n. 4, p. 17–42, 2025. DOI: 10.21608/aja.2022.148978.1285. Disponível em: https://ajajournal.org/index.php/aja/article/view/775. Acesso em: 30 apr. 2026.