Brand Positioning as A Mediator in The Relationship Between Social Media Quality and Brand Loyalty: An Applied Study on The Private Universities in Egypt . The Arab Journal of Administration, Cairo, v. 45, n. 4, p. 373–386, 2025. DOI: 10.21608/aja.2022.167085.1332. Disponível em: https://ajajournal.org/index.php/aja/article/view/792. Acesso em: 12 jun. 2026.