The Mediating Role of Brand Love in the Relationship between Brand Trust and Word-of-Mouth: A Field Study in the Egyptian Market. The Arab Journal of Administration, Cairo, v. 45, n. 5, p. 255–278, 2025. DOI: 10.21608/aja.2025.353232.1781. Disponível em: https://ajajournal.org/index.php/aja/article/view/650. Acesso em: 30 apr. 2026.