Metatheory: Towards Creative Horizons in Strategic Management Conflicting Rules Theory (CRT) as a model. The Arab Journal of Administration, Cairo, v. 45, n. 5, p. 77–98, 2025. DOI: 10.21608/aja.2024.299784.1667. Disponível em: https://ajajournal.org/index.php/aja/article/view/811. Acesso em: 12 jun. 2026.