The Brand Involvement as a Mediator Between Sports Sponsorship and Jordanian Audience Behavior: Psychological-Communication Analysis. The Arab Journal of Administration, Cairo, v. 45, n. 6, p. 255–286, 2025. DOI: 10.21608/aja.2025.404536.1897. Disponível em: https://ajajournal.org/index.php/aja/article/view/851. Acesso em: 17 jun. 2026.