The Role of AI Personalization in Shaping Students’ Decision-making: The Mediating Role of Students’ Intentions and the Moderating Effect of Academic Technology Experience in Higher Education. The Arab Journal of Administration, Cairo, v. 46, n. 1, p. 373–390, 2026. DOI: 10.21608/aja.2025.352984.1779. Disponível em: https://ajajournal.org/index.php/aja/article/view/645. Acesso em: 15 may. 2026.