The Role of Institutional Communication in Improving Organizational Image in Saudi Arabian Airlines. The Arab Journal of Administration, Cairo, v. 46, n. 1, p. 195–206, 2026. DOI: 10.21608/aja.2023.220124.1476. Disponível em: https://ajajournal.org/index.php/aja/article/view/868. Acesso em: 12 jun. 2026.