The Impact of Social Media Marketing on Purchase Decision through Customer Experience: An Empirical Study on Skin and Hair Care Products in Egypt. The Arab Journal of Administration, Cairo, v. 46, n. 1, p. 329–342, 2026. DOI: 10.21608/aja.2023.208624.1437. Disponível em: https://ajajournal.org/index.php/aja/article/view/876. Acesso em: 15 may. 2026.