The Extent to which Content Marketing Contributes to Promoting Entrepreneurship: The Mediating Role of the Positive Word-of-Mouth «An Analytical Study of the Opinions of a Sample of Egyptian Hotel Guests». The Arab Journal of Administration, Cairo, v. 46, n. 2, p. 3–28, 2026. DOI: 10.21608/aja.2023.163058.1322. Disponível em: https://ajajournal.org/index.php/aja/article/view/881. Acesso em: 12 jun. 2026.