Impact of Social Media Marketing Activities on Customer-based Brand Equity with Mediation Role of E-Brand Experience: Applied Study on International Programs in the Egyptian Private Universities. The Arab Journal of Administration, Cairo, v. 46, n. 2, p. 361–376, 2026. DOI: 10.21608/aja.2025.351935.1775. Disponível em: https://ajajournal.org/index.php/aja/article/view/904. Acesso em: 12 jun. 2026.