The Impact of Social Media Marketing on Saudi Consumers’ Purchase Intention: The Mediating Role of Para Social Relationships and Perceived Credibility An Applied Study on Medium-sized Furniture Companies in the Cities of Riyadh, Jeddah & Dammam. The Arab Journal of Administration, Cairo, v. 46, n. 3, p. 275–296, 2026. DOI: 10.21608/aja.2026.477998.2069. Disponível em: https://ajajournal.org/index.php/aja/article/view/929. Acesso em: 27 may. 2026.