Driving Social Media Customers’ Purchase Intentions: The Mediation Role of EWOM Credibility. The Arab Journal of Administration, Cairo, v. 46, n. 3, p. 359–376, 2026. DOI: 10.21608/aja.2023.242009.1540. Disponível em: https://ajajournal.org/index.php/aja/article/view/934. Acesso em: 27 may. 2026.