“The Role of Digital Transformation Strategies in Raising the Operational and Marketing Efficiency of Telecommunications Services in the Kingdom of Saudi Arabia: An Applied Study on the Saudi Telecom Company”. The Arab Journal of Administration 45, no. 2 (May 5, 2025): 239–256. Accessed April 29, 2026. https://ajajournal.org/index.php/aja/article/view/738.