“‘The Role of Ethical Marketing Practices for Marketing Communication Activities in Achieving Marketing Superiority: Comparative Applied Study Between the Opinions of Customers of Telecommunications Companies Operating in Saudi Arabia and Egypt’”. The Arab Journal of Administration 42, no. 1 (March 1, 2022): 203–236. Accessed June 12, 2026. https://ajajournal.org/index.php/aja/article/view/66.