The Impact of Customer Expectations as a Mediating Variable In the Relationship between Perceived Value, Previous Experience,Perceived Reputation and Brand Loyalty: A Field Study on Commercial Banks in Egypt. aja [Internet]. 2023 Dec. 1 [cited 2026 Jun. 15];43(4):211-28. Available from: https://ajajournal.org/index.php/aja/article/view/166