International E-commerce Busines Research on Marketing Strategies and Challenges in the Cross-Border E-commerce Sector within the Digital Economy: A Chinese Perspective: Research on Marketing Strategies and Challenges in the Cross-Border E-commerce Sector within the Digital Economy: . aja [Internet]. 2026 Apr. 6 [cited 2026 Jun. 12];46:1-12. Available from: https://ajajournal.org/index.php/aja/article/view/718