"The Role of Ethical Marketing Practices for Marketing Communication Activities in Achieving Marketing Superiority: Comparative Applied Study between the Opinions of Customers of Telecommunications Companies Operating in Saudi Arabia and Egypt". aja [Internet]. 2022 Mar. 1 [cited 2026 Jun. 12];42(1):203-36. Available from: https://ajajournal.org/index.php/aja/article/view/66