The Impact of Student Activities on Family Preparation for Higher Education Institutions
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- Student Activities for Higher Education Institutions, cultural activities, Marketing Capabilities, Marketing Innovation, The Arab Academy for Science, Technology and Maritime Transport
Abstract
The study seeks to identify the extent of interest in the student activities of higher education institutions and the enhancement of marketing capabilities, and to determine the extent of the impact of the student activities of higher education institutions on enhancing the marketing capabilities of the Arab Academy for Science, Technology and Maritime Transport. The study relied on the descriptive analytical approach, and the study population is represented by the workers of the Arab Academy for Science, Technology and Maritime Transport, Sheraton Branch in Cairo, and a simple random sample of 315 workers in administrative and academic positions was selected.The study found that there is a moderate degree of interest in the process of student activities in higher education institutions and that the marketing capabilities were at a high degree in the Arab Academy for Science, Technology and Maritime Transport. The study concluded that there is a correlation between all dimensions of the variable (student activities of higher education institutions) and the dimensions of marketing capabilities, and the study concluded that there is a statistically significant effect of student activities of higher education institutions on enhancing marketing capabilities in the Arab Academy for Science, Technology and Maritime Transport. It was also found that there were no statistically significant differences between the opinions of the study sample about the extent of marketing capabilities in the Arab Academy for Science, Technology and Maritime Transport. The study recommended the importance of forming good relations between students, staff and faculty members by involving them in unified activities, and for the administration to use means and methods to communicate with students in order to identify their needs and requirements and work to meet them.
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