The Mediating Role of Both Reducing Customer Anger and Decreasing Hatred of Brands in the Relationship between Entrepreneurial Marketing and Customers’ Intention to Re-Deal with International Fast-Food Restaurants in Egypt. The Arab Journal of Administration, Cairo, v. 46, n. 3, p. 329–346, 2026. DOI: 10.21608/aja.2023.227573.1502. Disponível em: https://ajajournal.org/index.php/aja/article/view/932. Acesso em: 27 may. 2026.