Impact of Job Title on the Practice of Some Professions in the Saudi Private Sector

Abstract

The study addresses the impact of job titles on professions in the Saudi private sector, as it aims to clarify the reasons for Saudi youth’s reluctance to work in some professions and to identify the extent of the difference in the impact of changing the job title on the localization of some professions in the Saudi private sector according to gender in particular. Applying the Theory of Reasoned Action (TRA), focusing on its core components of attitudes and subjective norms, this research adopted a descriptive-analytical methodology. Participants included individuals employed within the private sector’s restaurant and beverage industry, with a specific focus on café staff.Data collection for this sample relied on a distributed questionnaire. Key findings indicated a lack of statistically significant variations between male and female participants regarding how changes in job titles affect the Saudization of specific roles. Moreover, evaluations based on the Theory of Reasoned Action showed that gender did not significantly influence attitudes or subjective norms.Societal expectations from family and community, representing subjective norms, also demonstrated no significant gender-based differences concerning the acceptability of revised job titles. Based on the findings, it is recommended that targeted awareness initiatives be created to foster more positive attitudes and favorable subjective norms concerning job title modifications, integrating this approach into the broader localization framework.