Vol. 46, No. 2, April 2026 | The Arab Journal of Administration

Published: 2026-03-31

Articles

The Extent to which Content Marketing Contributes to Promoting Entrepreneurship: The Mediating Role of the Positive Word-of-Mouth «An Analytical Study of the Opinions of a Sample of Egyptian Hotel Guests»
Mamdouh Mohamed ⁽¹⁾
(1) Faculty of Commerce, Kafr El Sheikh University, Egypt
3-28
Abstract Views : 121
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10.21608/aja.2023.163058.1322
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2023.163058.1322
Role of the Artificial Intelligence in Customer Relationship Management to Achieve the Competitive Advantage
Sherif Mostafa ⁽¹⁾, El-Sayed Khater ⁽²⁾, Abdel-Tawab Abdel-Aziz ⁽³⁾
(1) Graduate School of Statistical Research, Egypt,
(2) Graduate School of Statistical Research, Egypt,
(3) Graduate School of Statistical Research, Egypt
29-46
Abstract Views : 177
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10.21608/aja.2023.173271.1356
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2023.173271.1356
The Proposed Carrying Capacity of Sustainable Marketing of Natural Protected Aria in Egypt Applied to Ras Mohammed Protectorate in South Sinai
Nisreen El-Sharkawy ⁽¹⁾
(1) Modern Academy of Computer Science and Management Technology, Maadi, Egypt
47-60
Abstract Views : 61
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10.21608/aja.2023.177834.1362
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2023.177834.1362
The Impact of Scheduling Flights for the Arrival of Pilgrims on the Quality of Service and the Performance of Workers at King Abdulaziz International Airport in Jeddah
Marwan Kamal ⁽¹⁾
(1) Umm Al-Qura University, Saudi Arabia
61-76
Abstract Views : 142
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10.21608/aja.2023.177919.1364
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2023.177919.1364
The Effect of Implementing Influencer Marketing on the Customer Purchase Behaviour: Applied Study on the Beauty Industry
Wafa Saud ⁽¹⁾
(1) Faculty of Commerce, Helwan University, Egypt
77-94
Abstract Views : 82
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10.21608/aja.2023.190674.1390
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2023.190674.1390
The Effect of Digital Leadership on Strategic Improvisation: An Empirical Study on El Araby Group Company
Hanan El-Damaty ⁽¹⁾
(1) Faculty of Commerce, Ain Shams University, Egypt
115-136
Abstract Views : 115
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10.21608/aja.2023.191182.1392
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2023.191182.1392
The Impact of Electronic Word of Mouth on Social Media on Nonprofit Brand Image, with an Application to Donors of Nonprofit Organizations in the Arab Republic of Egypt
Fatma Badr ⁽¹⁾
(1) Arab Institute for Research and Studies affiliated with the Arab League Educational, Cultural and Scientific Organization (ALECSO) – League of Arab States, Egypt
115-136
Abstract Views : 90
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10.21608/aja.2024.315397.1699
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2024.315397.1699
The Impact of Student Activities on Family Preparation for Higher Education Institutions
Marwa Shata ⁽¹⁾
(1) Arab Academy for Science and Technology, Egypt
137-154
Abstract Views : 136
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10.21608/aja.2023.191895.1395
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2023.191895.1395
Disentangling the Terminology of Organizational Commitment and Related Terms
Abdullah Al-Shahrani ⁽¹⁾
(1) College of Business and Economics – Qassim University, Saudi Arabia
155-168
Abstract Views : 78
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10.21608/aja.2024.322517.1721
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2024.322517.1721
Strategic Security Planning: From Risk Analysis to Achieving Sustainable Security
Mustafa Al-Aqbi ⁽¹⁾
(1) Lecturer at the Egyptian Police Academy, Egypt
169-188
Abstract Views : 129
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10.21608/aja.2025.344654.1764
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2025.344654.1764
The Impact of Factoring in Improving Financial Performance of SMEs in Egypt: An Applied Study
Mabrouk Attia ⁽¹⁾, Samar Abdel-Tawab Turki ⁽²⁾
(1) Faculty of Commerce and Business Administration - Helwan University, Egypt,
(2) Faculty of Commerce and Business Administration - Helwan University, Egypt
189-206
Abstract Views : 120
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10.21608/aja.2025.353058.1780
pdf (العربية)
DOI:https://doi.org/10.21608/aja.2025.353058.1780
The Quality of Scientific Research in the Field of Business Administration and its Impact on Achieving Administrative Development of Human Resources in Originations: A Theoretical and Applied Study
Shireen Sharif ⁽¹⁾
(1) Faculty of Business Administration - Taif University, Saudi Arabia
207-224
Abstract Views : 184
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10.21608/aja.2025.428673.1949
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2025.428673.1949
A Proposed Vision for Developing a Fund to Support, Finance, Manage, and Construct Educational Projects in the Arab Republic of Egypt in Light of the National Plan for Economic and Social Development
Salem Mujahid ⁽¹⁾
(1) Member of the National Authority for Quality Assurance and Accreditation in Education, Egypt, Egypt
225-246
Abstract Views : 154
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10.21608/aja.2025.382650.1851
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2025.382650.1851
The Effect of Different Types of Intelligent Virtual Assistants on Developing Digital Empowerment Skills among Students of the College of Education in Rustaq
Hanan Khalil ⁽¹⁾, Mahmoud Eid ⁽²⁾
(1) Mansoura University, Egypt,
(2) University of Technology and Applied Sciences – College of Education, Al-Rustaq – Sultanate of Oman, Oman
247-262
Abstract Views : 104
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10.21608/aja.2026.442473.1984
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2026.442473.1984
The Reality of Utilizing Virtual Classrooms in Developing Higher-Order Thinking Skills among Female Secondary School Students from the Perspective of Female Teachers
Badour Al-Zahrani ⁽¹⁾, Ayed Al-Balawi ⁽²⁾
(1) College of Education and Arts – Tabuk University, Saudi Arabia,
(2) College of Education and Arts – Tabuk University, Saudi Arabia
263-288
Abstract Views : 72
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10.21608/aja.2026.453774.2008
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2026.453774.2008
Economic Decentralization as an Approach to Activating the Regional Development Program in Saudi Vision 2030: A Proposed Framework
Adnan Al-Sheiha ⁽¹⁾
(1) Department of Public Administration, College of Business Administration, King Saud University, Saudi Arabia
289-308
Abstract Views : 154
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10.21608/aja.2026.460246.2029
PDF (العربية)
DOI:https://doi.org/10.21608/aja.2026.460246.2029
Antecedents of Job Burnout, In the Organizations at KSA
Abdelmohsen Nassani ⁽¹⁾, Mohamed Bakhsh ⁽²⁾
(1) Department of Management, College of Business Administration, King Saud University, Saudi Arabia,
(2) Department of Management, College of Business Administration, King Saud University, Saudi Arabia
311-322
Abstract Views : 116
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10.21608/aja.2023.143493.1266
PDF
DOI:https://doi.org/10.21608/aja.2023.143493.1266
The Role of Leadership Styles in Enhancing Employees’ Performance through Organizational Justice: Evidence from Egyptian Higher Education Institutions
Doaa El-Nawawy ⁽¹⁾
(1) Arab Academy for Science, Technology and Maritime Transport “AASTMT”, Egypt, Egypt
323-334
Abstract Views : 141
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10.21608/aja.2023.187575.1384
PDF
DOI:https://doi.org/10.21608/aja.2023.187575.1384
The Impact of Marketing Knowledge on Customer Satisfaction with Mediating Role of Marketing Innovation: Evidence from Egyptian Real Estate Development Companies
Iman Salah El-Din ⁽¹⁾, Mohamed Abdel-Salam ⁽²⁾, Alaa Elgharbawy ⁽³⁾, Passent Tantawi ⁽⁴⁾
(1) CEO & Founder of iBrand for investment & Marketing aThe Arab Academy for Science & Technology & Maritime Transport, Alexandria, Egypt,
(2) The Arab Academy for Science & Technology & Maritime Transport, Alexandria, Egypt,
(3) Alexandria University, Egypt,
(4) The Arab Academy for Science & Technology & Maritime Transport, Alexandria, Egypt
335-344
Abstract Views : 208
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10.21608/aja.2023.192237.1399
PDF
DOI:https://doi.org/10.21608/aja.2023.192237.1399
The Impact of Human Resources Competency on the Performance of Micro-Sized Startups
Salma Hosni ⁽¹⁾, Mohamed Wahba ⁽²⁾, Dalia Amara ⁽³⁾, Abeer Bishr ⁽⁴⁾
(1) The Arab Academy for Science, Technology & Maritime Transport, Egypt,
(2) The Arab Academy for Science, Technology & Maritime Transport, Egypt,
(3) The Arab Academy for Science, Technology & Maritime Transport, Egypt,
(4) The Arab Academy for Science, Technology & Maritime Transport, Egypt
345-360
Abstract Views : 165
Download :0
10.21608/aja.2024.319985.1712
PDF
DOI:https://doi.org/10.21608/aja.2024.319985.1712
Impact of Social Media Marketing Activities on Customer-based Brand Equity with Mediation Role of E-Brand Experience: Applied Study on International Programs in the Egyptian Private Universities
Omar Farouk ⁽¹⁾, Basant Tantawy ⁽²⁾, Mohamed Abdel-Salam ⁽³⁾, Ayman Ragab ⁽⁴⁾
(1) The Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt,
(2) The Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt,
(3) The Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt,
(4) The Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt
361-376
Abstract Views : 133
Download :0
10.21608/aja.2025.351935.1775
PDF
DOI:https://doi.org/10.21608/aja.2025.351935.1775
The Impact of Sustainable Marketing on Customer Citizenship Behavior: The Mediating Role of Customer Engagement
eman hasnin ⁽¹⁾
(1) Imam Mohamed Ibn Saud Islamic University, Saudi Arabia
377-398
Abstract Views : 83
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10.21608/aja.2026.462592.2036
PDF
DOI:https://doi.org/10.21608/aja.2026.462592.2036
The Relation between Supply Chain Performance and Quality Management Practices to Assure Sustainability in Medical Pharmacies
Mahmoud El-Gohary ⁽¹⁾, Mohamed Hassan ⁽²⁾, Tamer Salem ⁽³⁾
(1) Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt,
(2) Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt,
(3) Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt
399-412
Abstract Views : 3
Download :0
10.21608/aja.2026.459898.2031
PDF
DOI:https://doi.org/10.21608/aja.2026.459898.2031

	All	Since 2021
Citations	885	786
h-index	11	10
i10-index	15	12

Articles

The Extent to which Content Marketing Contributes to Promoting Entrepreneurship: The Mediating Role of the Positive Word-of-Mouth «An Analytical Study of the Opinions of a Sample of Egyptian Hotel Guests»

Role of the Artificial Intelligence in Customer Relationship Management to Achieve the Competitive Advantage

The Proposed Carrying Capacity of Sustainable Marketing of Natural Protected Aria in Egypt Applied to Ras Mohammed Protectorate in South Sinai

The Impact of Scheduling Flights for the Arrival of Pilgrims on the Quality of Service and the Performance of Workers at King Abdulaziz International Airport in Jeddah

The Effect of Implementing Influencer Marketing on the Customer Purchase Behaviour: Applied Study on the Beauty Industry

The Effect of Digital Leadership on Strategic Improvisation: An Empirical Study on El Araby Group Company

The Impact of Electronic Word of Mouth on Social Media on Nonprofit Brand Image, with an Application to Donors of Nonprofit Organizations in the Arab Republic of Egypt

The Impact of Student Activities on Family Preparation for Higher Education Institutions

Disentangling the Terminology of Organizational Commitment and Related Terms

Strategic Security Planning: From Risk Analysis to Achieving Sustainable Security

The Impact of Factoring in Improving Financial Performance of SMEs in Egypt: An Applied Study

The Quality of Scientific Research in the Field of Business Administration and its Impact on Achieving Administrative Development of Human Resources in Originations: A Theoretical and Applied Study

A Proposed Vision for Developing a Fund to Support, Finance, Manage, and Construct Educational Projects in the Arab Republic of Egypt in Light of the National Plan for Economic and Social Development

The Effect of Different Types of Intelligent Virtual Assistants on Developing Digital Empowerment Skills among Students of the College of Education in Rustaq

The Reality of Utilizing Virtual Classrooms in Developing Higher-Order Thinking Skills among Female Secondary School Students from the Perspective of Female Teachers

Economic Decentralization as an Approach to Activating the Regional Development Program in Saudi Vision 2030: A Proposed Framework

Antecedents of Job Burnout, In the Organizations at KSA

The Role of Leadership Styles in Enhancing Employees’ Performance through Organizational Justice: Evidence from Egyptian Higher Education Institutions

The Impact of Marketing Knowledge on Customer Satisfaction with Mediating Role of Marketing Innovation: Evidence from Egyptian Real Estate Development Companies

The Impact of Human Resources Competency on the Performance of Micro-Sized Startups

Impact of Social Media Marketing Activities on Customer-based Brand Equity with Mediation Role of E-Brand Experience: Applied Study on International Programs in the Egyptian Private Universities

The Impact of Sustainable Marketing on Customer Citizenship Behavior: The Mediating Role of Customer Engagement

The Relation between Supply Chain Performance and Quality Management Practices to Assure Sustainability in Medical Pharmacies

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