The Positive Repercussions of Media Digitization in the Egyptian Environment

Abstract

The research aims to study the positive repercussions of media digitization in the Egyptian environment to know the impact of media digitization infrastructure on improving the performance of media institutions operating in Egypt. And then study the positive repercussions of attracting skills and competencies to digitize media in the Egyptian environment to find out the impact of the media digitization process on improving the performance of workers in media organizations operating in Egypt, and to identify what digital technologies can provide the possibility of learning and self-development for workers in these media organizations operating in Egypt.
The study concluded that the digitization of media has a positive impact on improving the performance of media institutions operating in Egypt, since since the advent of satellites, communication methods have evolved, helped by the ease of broadcasting from sending and receiving, as well as the flexibility and quality of networking, discovering the Internet and putting it into circulation, to become in the early nineties the latest A means of communication that facilitated the connection between all parts of the world, so that text, audio and audio-visual information, with the development of multimedia devices, became easier and easier to circulate across different parts of the world without restriction or incentive. And that the amazing development in the means of communication and media in the current era, led to the emergence of a new type of interactive media.