"Arab Journal of Administration"
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Online ISSN : 2663-4473
Print ISSN : 1110-5453
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By Author
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The Brand Involvement as a Mediator Between Sports Sponsorship and Jordanian Audience Behavior: Psychological-Communication Analysis
Iyad Al-Nsour
(1)
, Saud Alsahli
(1)
(1)
Imam Mohammad Ibn Saud Islamic University, Saudi Arabia
255-286
Abstract Views : 696
Download :298
10.21608/aja.2025.404536.1897
The Effect of Risk Communication Process to Limit the Spread of the Covid-19 Pandemic Infection: Saudi Arabia as a Model
Yousif Alrashidi
(1)
, Yosra Missoui
(1)
(1)
Yamamah University, Saudi Arabia
379-406
Abstract Views : 967
Download :0
10.21608/aja.2023.130536
The Effect of Greenwashing on Consumers’ Green Purchase Intentions
Doaa Ayoub
(1)
, Renad Awad
(1)
(1)
British University in Egypt, Egypt
319-340
Abstract Views : 935
Download :182
10.21608/aja.2024.279587.1616
"The Role of Ethical Marketing Practices for Marketing Communication Activities in Achieving Marketing Superiority: Comparative Applied Study between the Opinions of Customers of Telecommunications Companies Operating in Saudi Arabia and Egypt"
Mamdouh Mamdouh
(1)
(1)
Kafr El-Sheikh University, Egypt
203-236
Abstract Views : 571
Download :0
10.21608/aja.2022.223138
The Role of Customer Service in the Success of the Digital Marketing Plan in the Kingdom of Saudi Arabia
Abeer Alomairi
(1)
, Hawazin Alzubaidi
(1)
(1)
Umm Alqura University, Saudi Arabia
3-18
Abstract Views : 852
Download :0
10.21608/aja.2023.119734.1366
Examining Influence of Forensic Accounting Skills and Education on Fraud Detection: Mediating Role of Job Satisfaction
Warda Alsheikh
(1)
(1)
Umm Al-Qura University, Saudi Arabia
381-398
Abstract Views : 1145
Download :205
10.21608/aja.2025.431340.1960
The Effectiveness of Promotional Mix Elements in Achieving Customer Satisfaction in Saudi Mobile Telecommunications Services Companies
Hossam Aziza
(1)
(1)
Shaqra University, Saudi Arabia
23-46
Abstract Views : 1211
Download :0
10.21608/aja.2021.150952
The Impact of Internal Marketing on the Quality of Services in the Saudi Telecom Sector: A Case Study on the Saudi Telecom Company (STC)
Atiyet Ben Amor
(1)
, Rehab Al-Morchadi
(1)
(1)
Shaqra University, Saudi Arabia
331-346
Abstract Views : 1617
Download :0
10.21608/aja.2022.163441.1325
Influence of Marketing Elements Via Social Networks on the Brand Image: A Field Study of a Sample of Mobilis Clients in Algeria
Mire Ahmed
(1)
(1)
Mohamed Boudiaf University, M’sila, Algeria
3-18
Abstract Views : 737
Download :0
10.21608/aja.2020.88300
Unlocking Digital Adoption: Determinants of Customers’ Intention to Use Digital-Only Banks in the Egyptian Public Banking Sector through Perceived Value and Trust
Amr Ahmed Rashad Elhusseny
(1)
, Mohamed A. Ragheb
(1)
, Aiman Ahmed Ragab
(1)
, Mahmoud Beshr
(1)
(1)
Arab Academy for Science, Technology and Maritime Transport, Egypt
437-454
Abstract Views : 0
Download :0
10.21608/
The Role of Marketing Intelligence in Achieving the Competitive Advantage of Entrepreneurial Organizations: An Empirical Study on Jordanian Telecom Companies
Atallah Al-Sarhan
(1)
(1)
University of Al-Bayt, Jordan
337-353
Abstract Views : 781
Download :0
10.21608/aja.2021.177240
The Impact of Innovation-oriented Organizational Climate on Employee’s Creative Behavior: A Case Study in Poland
KHALED ALQAHTANI
(1)
(1)
Shaqra University, Saudi Arabia
399-406
Abstract Views : 486
Download :263
10.21608/aja.2025.346276.1768
The Influence of Local Cultural Values in Advertising Content on Consumer Response to the Advertising Message: Field Study on the Saudi Arabian Youth Hostels Association (SAYHA)
Majed A. Al Abdulkareem
(1)
(1)
Advertising and Marketing Communication Department, College of Media and Communication, Al Imam Muhammad Ibn Saud Islamic University, Saudi Arabia
39-56
Abstract Views : 702
Download :0
10.21608/aja.2021.73307.1079
Impact of Value on Customer Retention of Fast Food Restaurants in Saudi Arabia
Iyad Al-Nsour
(1)
, Saud Al-Sahli
(1)
(1)
Imam Mohammad Ibn Saud Islamic University, Saudi Arabia
305-328
Abstract Views : 1271
Download :0
10.21608/aja.2023.202772.1420
The Antecedents and Consequences of Ethical Leadership in Saudi Arabia Labor Market
Abdelmohsen Nassani
(1)
, Lamees Khateeb
(1)
(1)
King Saud University, Saudi Arabia
351-362
Abstract Views : 724
Download :130
10.21608/aja.2024.289568.1646
The Impact of Gamification on Purchase Behavior among the Smart Phone Users in Saudi Arabia Mediating Role of Purchase Intention and Moderating Role of Culture Dimensions
Dalal Ahmed Arif
(1)
, Abrar Mohammad Alhomaid
(1)
(1)
Qassim University, Saudi Arabia
251-274
Abstract Views : 2
Download :0
10.21608/aja.2026.479420.2070
The Impact of Business Intelligence On the Performance Indicators of the Strategic Map: Extracted Researchتأثير ذكاء الأعمال على مؤشرات الأداء في الخريطة الاستراتيجية: بحث مستخلص
Aree Ali
(1)
(1)
Duhok Polytechnic University, Iraq
335-356
Abstract Views : 957
Download :0
10.21608/aja.2023.202497.1418
The Reality of Technology Incubators as a Mechanism to Enhance The Pillars of the Knowledge Economy in Saudi Arabia» An Applied Study of the Badir Technology Incubators
Anjom Osman
(1)
, Rania Zeyada
(1)
(1)
King Khalid University, Saudi Arabia
165-193
Abstract Views : 703
Download :0
10.21608/aja.2021.187466
Brand Positioning as A Mediator in The Relationship Between Social Media Quality and Brand Loyalty: An Applied Study on The Private Universities in Egypt
Mona H. Mussa
(1)
(1)
The Egyptian Russian University, Egypt
373-386
Abstract Views : 1115
Download :204
10.21608/aja.2022.167085.1332
The Mediating Role of Brand Awareness in the Relationship between Social Media Quality and Brand Image: An Applied Study on the Private Higher Education Institutions in Egypt
Mona H. Mussa
(1)
(1)
The Egyptian Russian University, Egypt
279-292
Abstract Views : 664
Download :94
10.21608/aja.2022.154227.1303
1 - 20 of 20 items
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