"Arab Journal of Administration"
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Online ISSN : 2663-4473
Print ISSN : 1110-5453
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By Author
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The Brand Involvement as a Mediator Between Sports Sponsorship and Jordanian Audience Behavior: Psychological-Communication Analysis
Iyad Al-Nsour
(1)
, Saud Alsahli
(1)
(1)
Imam Mohammad Ibn Saud Islamic University, Saudi Arabia
255-286
Abstract Views : 696
Download :298
10.21608/aja.2025.404536.1897
The Impact of Sustainable Marketing on Customer Citizenship Behavior: The Mediating Role of Customer Engagement
eman hasnin
(1)
(1)
Imam Mohamed Ibn Saud Islamic University, Saudi Arabia
377-398
Abstract Views : 165
Download :7
10.21608/aja.2026.462592.2036
Stealth Marketing.. Is It a Tool to Deceive the Customer? Or for Promotion of Purchasing Behavior?
Raad Raouf
(1)
(1)
Mosul University, Iraq
167-184
Abstract Views : 350
Download :0
10.21608/aja.2018.22442
Using the Technology Acceptance Model (TAM) to Measure the Impact of Chat GPT‘s Features as an AI Application on Behavioral Intentions: The Mediating Role of Egyptian Smartphone Users’ Satisfaction
Elsayed Abdelaal
(1)
(1)
Zagazig University, Egypt
213-242
Abstract Views : 857
Download :675
10.21608/aja.2025.419656.1937
Unlocking Digital Adoption: Determinants of Customers’ Intention to Use Digital-Only Banks in the Egyptian Public Banking Sector through Perceived Value and Trust
Amr Ahmed Rashad Elhusseny
(1)
, Mohamed A. Ragheb
(1)
, Aiman Ahmed Ragab
(1)
, Mahmoud Beshr
(1)
(1)
Arab Academy for Science, Technology and Maritime Transport, Egypt
437-454
Abstract Views : 0
Download :0
10.21608/
Impact of Saving Accounts’ Prizes on Customer Retention In Jordanian Commercial Banks Using SEM
Iyad Al-Nsour
(1)
(1)
Al Imam Mohammad Ibn Saud Islamic University, Saudi Arabia
35-54
Abstract Views : 558
Download :0
10.21608/aja.2022.122765.1208
The Effect of Implementing Influencer Marketing on the Customer Purchase Behaviour: Applied Study on the Beauty Industry
Wafa Saud
(1)
(1)
Faculty of Commerce, Helwan University, Egypt
77-94
Abstract Views : 229
Download :18
10.21608/aja.2023.190674.1390
Customer Accounting as One of the Strategic Management Accounting Tools and its Impact on Performance in E-Retail Stores
Abeer M. M. Abdel Halim
(1)
(1)
Port Said University, Egypt
111-130
Abstract Views : 1306
Download :129
10.21608/aja.2022.172923.1351
Factors Affecting the Acceptance of the Use of Electronic Applications in the Light of the Unified Theory of Acceptance and Use of Technology UTAUT
Mohamed Elsunaki
(1)
, Abdulaziz Elwalda
(2)
(1)
The Libyan Academy, Libya
,
(2)
Misurata University, Libya
19-38
Abstract Views : 933
Download :299
10.21608/aja.2024.304076.1679
The Impact of AI Marketing Activities on Purchase Intention: The Mediating Role of Brand Experience (A Field Study)
Mohamed Gamal Abdelnaser Desokey
(1)
(1)
Faculty of Business - Ain Shams University, Egypt
1-16
Abstract Views : 306
Download :55
10.64190/aja.2026.908
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