"Arab Journal of Administration"
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Online ISSN : 2663-4473
Print ISSN : 1110-5453
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By Author
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The Brand Involvement as a Mediator Between Sports Sponsorship and Jordanian Audience Behavior: Psychological-Communication Analysis
Iyad Al-Nsour
(1)
, Saud Alsahli
(1)
(1)
Imam Mohammad Ibn Saud Islamic University, Saudi Arabia
255-286
Abstract Views : 691
Download :298
10.21608/aja.2025.404536.1897
Proposed Model to Manage Product Life Cycle Costs Using Fuzzy Logic in Egyptian Manufacturing Environment: Case Study
Michael Basily
(1)
, Abd elazeem Alsayed
(1)
(1)
High Institute of Marketing, Commerce & Information Systems New Cairo, Egypt
181-194
Abstract Views : 743
Download :0
10.21608/aja.2022.141683.1257
Effect of Government Support for the National Product on Economic Development
Azhar Rabee
(1)
, Ismail Iriqat
(1)
(1)
Birzeit University, Palestine, State of
3-18
Abstract Views : 1277
Download :111
10.21608/aja.2022.145994.1277
The Impact of Product’s Color on Consumer Response to Visual Aesthetics: A Field Study on Consumers in Saudi Arabia
Saeed Badghish
(1)
, Razan Alaslani
(1)
(1)
King Abdulaziz University, Saudi Arabia
43-60
Abstract Views : 967
Download :0
10.21608/aja.2020.111811
Communication Strategies of Product-Harm Crises via Social Media: A Case Study on Samsung and Apple
Shaymaa Salem
(1)
, Dina Elkhattat
(1)
(1)
Helwan University, Egypt
225-236
Abstract Views : 890
Download :0
10.21608/aja.2019.48496
The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies
Eman Abdel Halim
(1)
(1)
El Shorouk Academy, Egypt
345-368
Abstract Views : 1207
Download :0
10.21608/aja.2021.29926
The Impact of Influencer Marketing on Consumers’ Intentions Toward Beauty Brands After the Covid-19 Pandemic
Sakar Khurshid
(1)
, Doaa Ayoub
(1)
, Wael Kortam
(1)
(1)
Faculty of Business Administration, Economics and Political Science - British University in Egypt, Egypt
339-348
Abstract Views : 1230
Download :0
10.21608/aja.2023.241772.1544
The Role of Green Manufacturing in Measuring performance Using Balanced Scorecard “An Empirical study on Cement Industry companies in Egypt”
Noha El khatib
(1)
(1)
Ain-Shams University, Egypt
111-130
Abstract Views : 616
Download :0
10.21608/aja.2022.133685.1233
The Extent of the Relationship between the Dimensions of Customer Relations and the Achievement of Competitive Differentiation: An Applied Study on Egyptian Commercial Banks
Mohamed Fekry
(1)
(1)
Al Jazeera Higher Institute for Computer and Management Information Systems, Egypt
73-100
Abstract Views : 1005
Download :0
10.21608/aja.2021.101939.1173
The Impact of the Rapid Population Increase on Sustainable Development in Egypt During the Period from 1977 to 2018
Eman Mostafa
(1)
(1)
Misr University for Science and Technology, Egypt
141-160
Abstract Views : 674
Download :0
10.21608/aja.2020.88219
Health-awareness of Saudi Consumers and its Mediating Impact on The Effect of Marketing Mix Strategy on Purchasing Food Online during COVID-19
Layla Hodaed Alsheikh
(1)
, Dalal Hodaed Alsheikh
(2)
(1)
Umm Al-Qura University, Saudi Arabia
,
(2)
Najran University, Saudi Arabia
431-444
Abstract Views : 1413
Download :78
10.21608/aja.2024.318781.1709
The Effect of Consumer Electronic Behavior on Improving the Competitive Advantage: An Applied Study on the Tourism Services Sector in Jordan
Daher Alqurashi
(1)
(1)
Amman Arab University, Jordan
273-288
Abstract Views : 764
Download :0
10.21608/aja.2021.151072
Examining Influence of Forensic Accounting Skills and Education on Fraud Detection: Mediating Role of Job Satisfaction
Warda Alsheikh
(1)
(1)
Umm Al-Qura University, Saudi Arabia
381-398
Abstract Views : 1144
Download :204
10.21608/aja.2025.431340.1960
Study the Relationship between Social Marketing Dimensions and Changing the Health Behavior of Ain Shams University Students Using Campaign of (Prevention is the Origin of the Tale) “A Field Study”
Mohamed Desokey
(1)
, Gihan Ragab , Hanan Ahmed
(1)
Ain Shams University, Egypt
255-276
Abstract Views : 1089
Download :0
10.21608/aja.2021.87622.1122
The Impact of Economic Shocks on the Tourism Sector in Egypt: Study of the Implications of the Emerging Coronavirus
Ali Mahmoud
(1)
(1)
Institute of Higher Economics October, Egypt
295-308
Abstract Views : 644
Download :0
10.21608/aja.2022.273276
The Relationship between Transformational Leadership and Achieving Organizational Excellence in Non-profit Organizations in the Kingdom of Saudi Arabia
Shatha Al-Riwali
(1)
, Faiz Zafrah
(2)
(1)
Al-Jouf University, Saudi Arabia
,
(2)
King Khalid University, Saudi Arabia
119-134
Abstract Views : 679
Download :316
10.21608/aja.2025.374978.1823
Analysis on Innovative Models of Strategic Marketing Management for E-Commerce Enterprises under the Internet of Things: Case Study in China
Khaled Mohammed Alqahtani
(1)
(1)
Shaqra University, Saudi Arabia
275-290
Abstract Views : 1817
Download :96
10.21608/aja.2024.271176.1589
The Effect of Gray Marketing on Brand Value from the Perspective of Customers: A Field Study on Users of International Sports Brands in Cairo Governorate
Mohamed Hamdy Zaki Abd El-Aal
(1)
(1)
Higher Technological Institute, 10th of Ramadan, Egypt
303-332
Abstract Views : 886
Download :89
10.21608/aja.2025.334960.1745
Employing the Blue Ocean Strategy to Support the Digital Marketing Process in the Light of COVID-19 Pandemic
Salwa Zaghloul Al-Borai Abdel Aziz
(1)
(1)
Delta Higher Institute of Computers, Mansoura, Egypt
207-224
Abstract Views : 504
Download :0
10.21608/aja.2021.95913.1155
Assessing the Reality of Reverse Supply Chain Management in Mineral Water Production Companies in Kurdistan Region of Iraq
Othman Mahmoud
(1)
, Qasim Hanzal
(1)
(1)
Sulaymaniyah University, Iraq
3-24
Abstract Views : 408
Download :0
10.21608/aja.2022.256883
The effect of Green Supply Chain Management Practices on Sustainable Performance, According to Egypt’s Vision 2030: A Case Study on ElSewedy Company
Noha Nagy Elkhatib , Heba Mahmoud Basiouny
(1)
(1)
Chinese University, Egypt
127-148
Abstract Views : 1327
Download :367
10.21608/aja.2024.286484.1638
Green Supply Chain Management (GSCM) and its Impact on Improving Quality Services for Egyptian Pharmaceutical Companies
Sayed Haroun Gomaa Abd EL-Hafiz
(1)
(1)
Higher Technological Institute in the Tenth of Ramadan, Egypt
147-180
Abstract Views : 1820
Download :0
10.21608/aja.2021.93945.1149
Effects of Exchange Rate on Economic Growth of Egypt According to Prevailed Exchange Rate Regimes During 1990-2019
Islam Mohamed El-Banna
(1)
(1)
Thebes Higher Institute for Computer and Administrative Sciences - Thebes Academy - Arab Republic of Egypt, Egypt
3-22
Abstract Views : 572
Download :0
10.21608/aja.2021.77749.1091
Innovation as a Mechanism to Achieve Sustainable Development in Egypt
Amany salah
(1)
(1)
Instructor at the High Al Obour Institute of Management, Egypt
359-378
Abstract Views : 1008
Download :0
10.21608/aja.2022.243402
The Role of Judicial Accounting Techniques in Developing Accounting Work Mechanisms to Detect Material Misstatements in the Financial Statements: A Field Study
Nourhan EL-Sayed Mohammed Abd-Elghaffar
(1)
(1)
Higher Institute of Managerial Sciences- 6th of October, Egypt, Egypt
197-222
Abstract Views : 467
Download :84
10.21608/aja.2023.177851.1363
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